Essay on The National Response Framework - 852 Words

Having a basic understanding of community or national emergency plans can assist families in disaster. This is especially true during the response phase. The National Response Framework (NRF) is a great example of a national community reference. According to FEMA’s publication, â€Å"The National Response Framework,† from 2013, the NRF is a guide which describes the basis of national response to any form of disaster. The NRF was developed from a long line of response guidance plans. The first was the Federal Response plan which was replaced by the National Response Plan. Then in 2008, the NRF was developed to make national response guidance more efficient as well as to include practices created after Hurricane Katrina. The NRF is comprised†¦show more content†¦This includes actions such as household hazard reduction and participating in voluntary organizations and programs (Federal Emergency Management Agency, 2013c, p. 8). The Incident Command System Today, the Incident Command System (ICS) is a major component of NIMS and is widely used in emergency management response. However, this was not always the case. According to David A. McEntire and Gregg Dawson, authors of the article, â€Å"The intergovernmental Context,† ICS was originally developed by the fire service in 1970. Its purpose was to assist in the command of wildfire events. It was unique because it standardized operations, yet offered flexibility so that it could be used on any number of events, regardless of size or type (McEntire Dawson, 2007, p. 63). The book, â€Å"National Incident Management System: Principles and Practice,† by Dr. Donald W. Walsh, Dr. Hank T. Christen, Christian E. Callsen, Geoffrey T. Miller, Paul M. Maniscalco, Graydon C. Lord, and Neal J. Dolan, describes ICS as, â€Å"†¦a system for domestic incident management that is based on an expandable, flexible structure†¦Ã¢â‚¬  (Walsh, et al., 2012, p. 12). Due to this flexibility, Walsh et al. state that ICS is commonly used by all levels of government as well as by a number of non-governmental agencies and the private sector. ICS is structured around five sections. These sections are command, operations, planning, logistics, and finance/administration (Walsh, et al., 2012,Show MoreRelatedNational Response Framework2094 Words   |  9 Pages* Rank order (in order of priority) the 14 core capabilities of the NRF. Explain why you rank ordered 1, 2, and 3, respectively. Be specific. * Explain how the United States conducts an all-hazards response in the five preparedness mission areas of prevention, protection, mitigation, response, and disaster recovery. NIMS * When would a Deputy Incident Commander (Deputy IC) be necessary? Give examples. * In  The missing piece of NIMS: Teaching incident commanders how to function in theRead MoreDisaser Management1785 Words   |  8 PagesTrident University International Marvell R. Dean MHES 509 Module 1 1. How is a response to destruction from a terrorist incident different from a response to a natural disaster? Be specific, give examples, and quote from the readings. 2. You are a volunteer for the American Red Cross. You are to enter a scene of destruction in order to assist wounded victims. What are some precautions that you must take? What are some restrictions placed on you? From whom do you receiveRead MoreA Summary of the National Response Framework Essay2038 Words   |  9 PagesA Summary of the National Response Framework Amber Cotà © Pikes Peak Community College Abstract The purpose of this paper is to become acquainted with the evolution of national incident response over the last twenty years in America; and henceforth, gain a better understanding of the current multi-agency/multi-discipline approach to national disasters and emergencies. This summary briefly reviews the history of federal planning documents overRead MoreNational Response Framework for Terrorist Attacks559 Words   |  2 PagesThe National Response Framework Terrorist attacks are man-made attacks directed to harm or end the lives of civilians for the terrorists specific reasons. In the past, these attacks were seen as uncommon and were shocking to the public whenever they did occur; however, after the Trade Center incident of September 11th, the public and the government finally realized that terrorist attacks were no longer simply a rare occurrence, but something to be anticipated and prepared for properly (Pilat,Read MoreRoles And Responsibilities Of Emergency Management1225 Words   |  5 PagesThe efforts of response and recovery have proven to be key in helping those affected by emergencies. This paper will examine some of the roles and responsibilities that are taken to first time responders and mangers. It is important for emergency management to make sure that the team around them are given the right tools and knowledge to help assist people in emergency situations. Next, the discussion of the role of the state government has i n dealing with emergency management. When there are organizationsRead MoreThe National Interagency Incident Management System1231 Words   |  5 Pagesindistinct lines of power and terminology contrasts among offices, and unclear or unspecified incident destinations. In 1980, government authorities transitioned ICS into a national project called the National Interagency Incident Management System (NIIMS), which turned into the premise of a reaction administration framework for every elected agency with out of control fire administration obligations (Ready.Gov, 2007). From that point forward, numerous government organizations have supported theRead MoreThe National Incident Management System1579 Words   |  7 PagesThe National Incident Management System is a systematic guideline on how to effectively plan, mitigate, respond and recover, from significant incidences especially those that encompass diverse interest and involves all levels of governments. It works hand in hand with t he National Response Framework, which provides structure for incident management while NIMS provide the guide for all departments and agencies at all levels of government, nongovernmental organizations, and the private sector to workRead MoreThe Faceless Threat : Cyber Security And Critical Infrastructure1306 Words   |  6 PagesCyber Emergency Response Team (ICS-CERT) received over 290 reports of incidents involving CI in FY 2015, yet none of the attacks resulted in disruption of the grid (Armerding, 2016). Experts anticipate the sophistication of these attacks to increase with time, including attacks on data integrity (Overfelt, 2016). Helena Brito (2013) surveyed a group of experts among the CI community on probable attacks targeting the utility industry in regards to cyber security. The collective response suggested a generalRead MoreKey Influences On The Quality Improvement Accreditation System And The Current National Quality Framework1309 Words   |  6 Pages This essay will introduce five key influences on the establishing of education and care settings in Australia, the similarities and differences between the Quality Improvement Accreditation System and the current National Quality Framework. Maybanke Anderson and Lillian de Lissa as well as other people were pioneer who led the movement to early childhood education and care in Australia (OEDC,2000). Educational thinkers including Froebel and Pestalozzi and the associated development of preschoolRead MoreThe Federal Emergency Management Agency1123 Words   |  5 PagesThe Federal Emergency Management Agency (FEMA) describes the National Planning Frameworks, which contains preparedness missions for the whole community (individuals, families, businesses, all types of community organizations, non-profit groups, media outlets, academies, and all levels of government including state, local, tribal, territorial, and federal partners, (FEMA 2015), as a way to foster a shared understanding of the roles and responsibilities from the first responders to the Federal government

The Theory Of Evolution By Natural Selection - 1726 Words

Discussing Darwinian and Modern Evidence in Support to The Theory of Evolution by Natural selection Evolution is the gradual development of life on Earth. It is responsible for the unusual carnivorous plants (species such as Dionaea muscipula), the beautiful coloured plume of the male peacock, even the possibility of cells adapting to protect against continual low exposure to radiation (Russo, GL. et al 2012). Without it, the lavish diversity of organic life we interact with every day would be non-existent. The Origin of Species, first published in 1859 provides a wonderful insight into the establishment of Charles Darwin’s Theory of Evolution by Natural Selection. Throughout the book, Darwin commits a number of different considerations, but the basis of his theory is primarily built around the two key observations; the variation between species, and their fitness, relative to the measurement of reproduction success. Whilst aboard the HMS Beagle, Darwin his theorisation between the relations of the past and present inhabitants, prompting a succession of accumulated facts, and speculated reflections concerning the ancestral origins of these species. It is the collection of these notes that are responsible for the array of conclusions which have helped shape our overall definition of evolution. When taking variation under domestication into consideration, Darwin principally attributed findings from his aviculture practices involving pigeons, resulting in the assumption,Show MoreRelatedThe Theory Of Evolution By Natural Selection1329 Words   |  6 PagesThe theory of evolution by natural selection proposes that all species are related (Eade, S. and profile, V. 2014). There is estimated to be between 6 million and 100 million different species in the world, with more species undiscovered than those discovered; this is all owing to the concept of evolution (Borenstein, S. 2014). Evolution is defined as the â€Å"change in the characteristics of a species over many generations (Linstead, 2012).† The most widely accepted theory of evolution is natural selectionRead MoreNatural Selection And The Theory Of Evolution1536 Words   |  7 PagesNatural selection and The Theory of Evolution were just two of the things that Charles Darwin conquered through the exploration of The Galapagos Island. Darwin was born on February 12, 1809, in Shrewsbury, England. While Darwin was still in high school, his main interest was nature, he was especially interested in beetles. Darwin’s father, Robert Darwin, who was best known as the father of the naturalist Charles Darwin, wanted Charles to become a doctor. Due to lack on interest in the medicine fieldRead MoreThe Theory Of Evolution By Natural Selection965 Words   |  4 Pages The beginning of life on earth was always thought out as Gods creation and evolution was just a mystery in itself. Many people have always been interested in their origins and have found explanations using evidence that validates the story, but where is the proof? In 1859 a man by the name of Charles Darwin wrote a novel called the Origin of Species basically expressing the theory of evolution by natural selection. An extremely complicated story, but a very effective explanation of life as weRead MoreThe Theory Of Evolution By Natural Selection1027 Wo rds   |  5 PagesPart A: Evolution of Polar Bears Introduction The theory of evolution by natural selection (Darwinism), first formulated in Darwin s book On the Origin of Species in 1859, is the process by which organisms change over time as a result of changes in heritable physical or behavioural traits. Changes that allow an organism to better adapt to its environment will help it survive and that have more offspring. The first three ideas were already under discussion among earlier and contemporaneous naturalistsRead MoreThe Theory Of Evolution By Natural Selection926 Words   |  4 Pages Charles Darwin was the creator of Darwinism which is, â€Å"the theory of evolution by natural selection† (Junker 1). In school we are often taught that natural selection is survival of the fittest or the strongest wins. What seems to be a simple topic is actually one of the leading theories on the side of evolution in the highly controversial debate on Darwinism vs. Creationism. Darwinism states that certain genes in a population change through in dividuals. These â€Å"strong† genes are then produced moreRead MoreTheory Of Evolution By Natural Selection896 Words   |  4 PagesSummary Theory of Evolution by Natural Selection. According to history, Charles Darwin is the first scientist to frame the theory of evolution by natural selection. It was publish in his book title On the Origin of Species 1859†. Darwin express the theory of evolution by natural selection as a process by which species change over a period of time. This change take place because of the changes in genetic and behavioral traits. The ability of the organisms to change over time or adjust to fit environmentalRead MoreThe Theory Of Evolution By Natural Selection1692 Words   |  7 PagesDarwinian Theory of Evolution by Natural Selection Background information Even though evolution is an ancient concept, Charles Darwin brought up a new idea focusing on naturalistic modification of a population over time. He believed that species differ over time and space. In other words, after a period of time creatures undergo genetic mutations in their genetic code in which the beneficial mutations are preserved and the disadvantage mutations are eliminated. This concept he termed as natural selectionRead MoreThe Theory Of Evolution By Natural Selection Essay1774 Words   |  8 Pagesinvariance and stability. Darwinism rejects all supernatural phenomena and causations. The theory of evolution by natural selection explains the adaptedness and diversity of the world solely materialistically. It no longer requires God as the creator or designer .Darwin pointed out that creation, as described in the bible and the origin accounts of other cultures, was contradicted by almost any aspect of the natural world. Randolph M. Nesse George C. Williams. Mayr believed that Lamarck did not holdRead MoreThe Theory Of Evolution By Natural Selection1692 Words   |  7 PagesDarwinian Theory of Evolution by Natural Selection Background information Even though evolution is an ancient concept, Charles Darwin brought up a new idea focusing on naturalistic modification of a population over time. He believed that species differ over time and space. In other words, after a period of time creatures undergo genetic mutations in their genetic code in which the beneficial mutations are preserved and the disadvantage mutations are eliminated. This concept he termed as natural selectionRead MoreThe Theory Of Evolution By Natural Selection1486 Words   |  6 Pagesexplain the evolution of the word, where you may or may not find altruistic behaviours and most importantly it’s like to evolutionary theory. Evolutionary theory was developed by Charles Darwin and documented in his book ‘On the Origin of Species’ (1859). In it’s most simplistic terms it explains how and why animals, including humans, have changed and evolved over time to become the way they are. One of his more well known and supported theories illustrated in his book is the theory of evolution by natural

Glass Castle Essay free essay sample

The parenting style that the Wall’s use on their kids is very different from what other parents use on kids. Jeanette’s mother Rose Mary is not motivated to do a lot of stuff for her kids. Rose Mary is supposed to play the role of caring for the kids and watching over them while the father is at work. The father, Rex Walls, is supposed to provide for the family such as, bring home money and food for the kids to survive. Throughout the book the parents, Rose Mary and Rex, often do not pay attention to their kids and are not responsible in looking after them. This issue causes the Walls’ kids to work for what they needed and how to be more independent in life. The Walls’ unique parenting style alternated between using their children and a hands-off approach, which made the kids self-reliant and they obtained their own idea of what the â€Å"American dream† actually was. We will write a custom essay sample on Glass Castle Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The parenting style the Walls use comes from the expectations that are not met while living under their gender roles. The father of a household is supposed to set an example for their kids and be the breadwinner for the family, and the mother is assumed to live under the father’s rules of the house. The reason Rex and Rosemary cannot live up to these standards is because they are living poverty. Rex is not able to keep a steady job because he gets tired of working and finds a reason to quit or get fired (Walls 67). This causes Walls to not have food to eat or a lot of clothes to wear. Since the kids do not have much to eat, they find odd jobs around the different towns they are in order to feed themselves. When Rosemary gets a job teaching, Rex goes to the bank with her to get all of the money she has earned (Walls 77). This is an example of how Rex wants to be the breadwinner, but he is unable to because of his job situation. This situation causes Rex to feel ashamed of himself because Rosemary is the only person earning money. When the children do not have money because of Rex being selfish, this causes them to be self-reliant in finding other ways to eat. Another parenting style the Walls used was the â€Å"sink or swim method† (Walls 65). Rex believed once there is a situation and you need to get out of it you could either sink in the problems or swim and be successful. Since Jeannette did not know how to swim, Rex taught her the hard way and pulled her in the hot pot then she learned how to swim. Rex wanted to teach Jeannette this way because in the past Jeannette would â€Å"sink† into her problems. Now Jeannette could â€Å"swim’ out of the situation and find a solution to survive. Another example of this would be when Jeannette was three and it was her first memory, she would cook food on the grill without adult supervision (Walls 9). She ended up burning herself while cooking, this taught her the hard way to be more careful when she was cooking. It was a tough lesson that Jeannette did not know before but after the incident she would be cautious when she was by herself. These examples of the Walls parenting method stuck with Jeannette all through out her life. If there were a problem going on she would find a way to get out of and not end up with a bigger problem and that taught Jeannette to be self-reliant and not depend on others. Many people argue that the Walls’ parenting style made the children dependent on other people and not self-sufficient. The parenting style did not work on Maureen the youngest of the Walls’ children. She is always depends on her friends to get her food, and stays with her friends because their was is nicer and warm (Walls 173). Maureen’s way of getting to the American dream is to rely on others, which started off at a young age. Jeannette and Lori depended on other people to hire them for odd jobs. The kids were also dependent on society when they would dig for half eaten food and bottle caps in the dumpster. Although the claim is valid, it suffers from a flaw in its reasoning. It is true that they had to depend other people for odd jobs, but they were self-reliant in going around to find jobs. They also were self-reliant in when they when dumpster diving for food. They did not want to go in the dumpster and find food, they needed to in order to feed themselves. This goes back to the sink or swim method that Rex instilled in the kids. They could have â€Å"sunk† and not eaten, but instead they â€Å"swam† and found a way to not starve. One of the reasons Maureen turned out the way she did is because she was not born yet when the older siblings were learning their lessons. When Maureen was old enough to understand anything, Rex was always drunk and never with the family so he never had a strong connection with Maureen. This is what caused Maureen to be reliant on others and not reliant on herself. In conclusion, the Walls’ parenting style differed from other households. Their parenting style taught their children how to be self-reliant and not depend on others for help. The major reason why the children were independent is because of Rex and the family’s financial situation. The financial situation of the family caused the kids to find their own food and not rely on the parents to always have food for them to eat. The â€Å"sink or swim† method really stuck with the Walls’ children the most. This method taught the children to not â€Å"sink† and fail at what they are trying to achieve, but to â€Å"swim† or flourish with the situation they are given. Another reason this method stuck with the children is because it taught the kids the hard way, such as if they hurt themselves, then they would not make that mistake later on in life. These are the reasons the children gained their own knowledge of what self-reliance was and what the American dream was.

The European Colonization of Africa free essay sample

His thirst for expanding his own Belgian empire grew strong. He learned as much as one could about colonization and profit, and when he realized that no colonies were available for purchase, he knew he must use force. His eyes were set on Africa. Only in Africa could Leopold hope to achieve his dream of seizing a colony, especially one immensely larger than Belgium (Hochschild 61). As one of the greatest conquests in world history, along with the Jewish holocaust which killed 11 million people, the European conquest of Africa killed over 10 million people cutting the population of the Congo by at least half (Hochschild 233). In thoroughly understanding this tragic event in history, it is important to explore why Europe conquered and colonized Africa, how this conquer was accomplished, and Africas response to it. Greed was at the center of King Leopolds European conquest and colonization of Africa. In his mid-twenties Leopold read the book Java about how to manage a colony, and began corresponding with the author J. We will write a custom essay sample on The European Colonization of Africa or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page W. B. Money (Hochschild 37). Leopold thought colonies existed to make him rich, and dreamed of the money, power, and respect they would bring him. Leopold thought the Congo was perfect for colonization because it was still ran by its indigenous people, was rich in resources, and was much larger than the land he already owned. The Congo River drains more than 1. 3 million square miles, an area larger than India. It has an estimated one sixth of the worlds hydroelectric potential. Most important of all, for a nineteenth-century empire-builder, the river and its fan-shaped web of tributaries constitute more than seven thousand miles of interconnecting waterways, a built-in transportation grid rivaled by few places on earth (Hochschild 61). Despite the diseases that were there, such as Malaria and sleeping sickness, Congo was an ideal territory for King Leopold to colonize. King Leopold learned that ivory was very plentiful in the Congo and was their biggest export. An average pair of elephant tusks can produce a hundred pounds of ivory, and King Leopold planned to capitalize from it (Hochschild 64). There was a mass market for goods made from ivory. Ivory from elephant tusks was shaped into knife handles, billiard balls, combs, fans, napkin rings, piano and organ keys, chess pieces, crucifixes, snuffboxes, brooches, and statuettes† (Hochschild 64). In addition to ivory, King Leopold made a fortune from rubber, which had become a very lucrative resource. He forced the Congolese into unpaid labor to collect sap from rubber plants. He tricked Europe and the rest of the world into believing that he only wanted to bring Western civilization to the Congo and suppress the slave trade; however, his true aim was for personal profit using forced Congolese labor and torturing or killing anyone who did not cooperate. Leopold profited from the work of unpaid slaves greatly. He treated the slaves harshly without proper food and shelter. He cut off the workers hands as punishment for not meeting the work quota, and he held their wives and children as hostage. The women were often raped and/or starved to death. King Leopold secretly amassed a fortune at the expense of the Congolese people, while several countries believed his facade and honored him for his humanitarian efforts in the Congo. King Leopold used manipulation, deceit and force to build his brutal regime in the Congo. Famous explorer Henry Morton Stanley was already familiar with much of the region along the Congo river basin, and was paid by King Leopold to return to Africa to begin colonizing. Stanley quickly began this colonization by manipulating over 450 native chiefs into signing over all land ownership in exchange for cloth. The chiefs had no idea what they were signing. Few had seen the written word before (Hochschild 72). The chiefs thought they were agreeing to a friendship treaty, as they were accustomed to doing with other villages. Leopold was able to establish control forcefully because of the advantages he had over the Congolese. Stanley had already observed that the Congolese were not of any military threat. Leopold had gun technology including breech loading rifles, the repeating rifle, and the machine gun. Leopold also had medicine to help combat disease, especially Malaria. Steamboats allowed Leopold to take advantage to the river. Hundreds of thousands of Africans were treated as slaves to perform various labor including to porter, cut wood to fire steamboat boilers, and they often died from exhaustion. As the demand for rubber grew due to the bicycle and car industry, so did the demand for workers. Leopold knew Congo had the largest supply of rubber, and unpaid workers were extremely important in the collection of rubber. Leopold enforced a taxation that required local chiefs to supply workers to collect rubber without being paid. Those who refused or did not supply enough rubber were punished. Their villages were burned down, children were murdered, and hands and heads were cut off. Entire villages of people were demolished. The chicotte was a tool commonly used to beat the people of Congo. It was just as much associated with Leopolds rule as was the steamboat and rifle. The chicotte is a whip of raw, sun-dried hippopotamus hide, cut into a long sharp-edged cork-screw strip Its blows would leave permanent scars; more than twenty-five strokes could mean unconsciousness; and a hundred or more-not an uncommon punishment-were often fatal (Hochschild 120). The Congolese began to rebel, escape, and fight back against King Leopold. Though the people of the Congo were disadvantaged in military power, they escaped and fought back as much as they could. Rebellions were formed in refusal of Belgian sovereignty. The rebels attempted to escape by fleeing their villages and hiding in the forests. They cut rubber vines so they were no longer useful, and set fire to the rubber vine forests. One of King Leopolds men was quoted saying They have just been and cut some rubber vines We must fight them until their absolute submission has been obtained, or their complete extermination Inform the natives that if they cut another single vine, I will exterminate them to the last man (Hochschild 229). In retaliation for the natives leaving their villages, King Leopolds Force Publique soldiers took their animals and burned their huts and crops, leaving them no food (Hochschild 229). The Force Publique soldiers went into the forest to find and kill rebels hiding there. The natives sometimes left their young children behind to die in fear that the crying would give away their hiding places. The soldiers were ordered to cut off the hands of every rebel they killed and bring them back as evidence of the killing. Many times, the soldiers cut off and collected the hands of living Congolese in order to meet quotas given to them. Many children were victims also. The few Congolese that lived near the Congos borders were lucky enough to escape into a different country. Around 30,000 natives dispersed into French and British territory, but many of them were unsuccessful and drowned in the Luapula River (Hochschild 229). Everyone else had no recourse but to escape into the deep forest where chance of survival was slim. Most of the Congolese rebellions were unsuccessful, but not in vain. The outcome of King Leopolds regime was catastrophic. Murder, starvation, exhaustion, disease, and low birth rate left Congo completely depopulated and devastated. No one was safe in King Leopolds reign during the rubber boom, as even small children were killed during this massacre. Many of the Congolese survived King Leopolds murdering sprees, but died from starvation and exhaustion. The Congolese were forced to work hard without adequate food by King Leopolds officers. When they escaped into the forest they had no food or shelter. Disease had a larger death toll in the Congo than anything else. Malaria was already present in the Congo, but many new diseases were brought into the region from Arab slave-traders. Small pox and sleeping sickness caused the most fatalities. Due to families being separated during the rubber boom, and women being held hostage and starved, the birth rate decreased tremendously. Many women refused to bear children as it would hamper them from escaping when necessary. Also, families were terrorized, and people did not want to raise a child in those dangerous conditions. The fall of King Leopold began with Edmund Dene Morel, a British shipping clerk who observed King Leopolds atrocities while working to supervise the loading and unloading of ships in the Congo. In the 1890s, Morel discovered that Congo exported tons of rubber to Belgium, but only guns and bullets were shipped back. He quit the shipping job and became a newspaper reporter to expose King Leopolds mistreatment of the Congolese. Roger Casement went to the Congo on behalf of the British government to investigate if the conditions Morel described were true. Casement found that they were, as he discovered evidence of forced labor, hostages, terror, and murder. Casement and Morel then worked together to form the Congo Reform Association, and they exposed Leopolds murderous regime to the world. The photographs they released of the terror inflicted on the Congolese got the attention of many countries, including the United States. Under global pressure, King Leopold relinquished control of his regime to the Belgian government. He did shortly after. Ultimately, King Leopold II obtained the colony he dreamed of all his life. He lead the genocide of Congo, leaving it a dark, desolate burial ground. King Leopold was greedy for power and profit, and he lied, manipulated, raped, tortured, and murdered innocent people to get it. For many years he was perceived as a noble humanitarian. As it was revealed, King Leopold II was far from a humanitarian, yet a murderer of genocidal proportions. The final chapter of Hochschilds King Leopolds Ghost: King Leopolds Ghost: A Story of Greed, Terror, and Heroism in Colonial Africa is titled The Great Forgetting. This horrific colonization of Congo is not a part of the general education school curriculum anywhere in the world. Even in African history books, King Leopold is described in a noble, heroic light as someone who fought against the Arab slave-traders to end slavery in Africa. Remarkably, the colonial Royal Museum for Central Africa (Tervuren Museum) did not mention anything at all regarding the atrocities committed in the Congo Free State.

Terminator 2 vs the Matrix essays

Terminator 2 vs the Matrix essays The movies Terminator 2 and The Matrix both present separate views of a scientific reality. The idea that in the future our lives could be controlled by machines and not vice versa is readily embraced by both movies, which communicate this idea in different ways. The movie Terminator 2 embraces typical sci-fi topics such as time travel and robotics whilst The Matrix derives its meanings through concepts such as virtual reality. Through these separate entities, the viewer is able to open his or her mind to possibilities that were previously unsung before witnessing these movies. In our society, the importance lies in the present and not the future. These films attempt to bridge the gap between the separate realms of time and bring the future to the viewer. While both movies muster different meanings, both deal with a single issue, being the uncertainty of the future. The uncertainty of the future is a thought, which crosses the minds of most people during a lifetime. The directors of The Matrix and Terminator 2 both depict their values and attitudes on the subject through the plots of the film. It can be stated that James Cameron, director of Terminator 2, has a different vision of the future than the directors of The Matrix. Due to the complexly different plot lines and stories, it can be said that different people have different beliefs and as such, different expectations. This brings us back to the issue at hand, the uncertainty of the future. The fact that both films intertextually relate to one another further builds upon the issue of the uncertainty of the future. To be more specific, The Matrix intertextually relates to Terminator 2 because of the theme that technology has the power to rule over humans and vice versa. Particularly in the movie Terminator 2, the viewer is subject to the theme of machines becoming dominant over humans. The fact that the man-made machin...

Shorewood Soups Issues

Shorewood Soups Issues Abstract The report identifies and analyses the problem facing Shorewood Soups as it seeks to increase revenues from $100 million to $200 million, following a business-to-consumer strategy. It analyses the opportunities available and the threats facing the company. The report also offers a marketing mix strategy that includes the promotion of a refrigerated fresh soup product with gluten-free attributes.Advertising We will write a custom case study sample on Shorewood Soups Issues specifically for you for only $16.05 $11/page Learn More The paper then supports the recommendations with the resource-based view theory analysis. The following case study discussions assume that the business environment affecting Shorewood Soups remained the same as explained in the case study. It also assumes that there will be interdepartmental support for the project at the time of execution. Problem Question The company needs a consumer-packaged goods strategy that will allow it to increase its revenues significantly. The current strategy has supported the growth of the business by only concentrating on the Business-to-Business (B2B) approaches using the bulk foodservice and buck retain option. While maintaining this option for the current business revenues, the company must also find room for Business to Consumer (B2C) options as a way of filling the $100-million-dollar revenue gap that it envisaged to earn in the next five years. The business must find a way to introduce a packaged or packaged products to the market with its gluten-free brand, ensuring that it maintains current efficiency levels of the business and shore up profit margins to ensure that the five-year target for the overall growth of the business remains achievable. It implies that the marketing and sales team has to do a good job to ensure that the first and second-year performances of the business are supportive of a trend towards the achievement of the main objective. This requiremen t highlights several factors that help to explain the problem that the company is facing. First, the company has almost exhausted its ability to improve the revenues for the current businesses. There is no structure and operating model that will take on the new retail branch of the business (De Assunà §o 2008). The sales team and the marketing team have been successful at doing another type of business, and there is uncertainty whether the success will replicate to the proposed move of Shorewood Soups (Anselmsson Johansson 2007).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thus, the minor problems that the company has include lack of brand personality, lack of existing structure to support the proposed CPG segment, and the development of an appropriate strategy that will support the new growth plan without introducing irrevocable problems for the existing business frame work and success of Shorewood Soups. As the company moves resources from its other operations and acquires new resources, it must be able to sustain growth momentum in the environment rather than pause and wait for the peak of revenue for the five-year point mark when the final evaluation would be due. Analysis of environment of Shorewood Soups According to the Porters five forces for competitive advantage, there are five critical forces that a business must look at when it is analysing its external environment. In Shorewood Soups case, the entry into the CPG market makes it a new entrant. Based on this understanding, its biggest concern is threats of substitutes, threats of other new entrants, threats of the existing rivalry within the market segment, and the bargaining power relations with buyers and suppliers. The table below helps to perform the analysis for Shorewood Soups. Table 1: Porters Five Forces Analysis for Shorewood Soups’ new business plan Force Effect Bar gaining power of buyers Buyers are not organized in the consumer packaged goods segment. Therefore, they have limited power Bargaining power of sellers The company makes its soup, but suppliers are not organized for other operations requirements; they are many. Therefore, there is no major power held Threat of new entrants New entrants pose a big threat because they will be eyeing the same market segment. However, no notable new entrants have been identified. Threat of existing rivalry The existing rivalry is very high; this threat will remain high Threat of substitutes There are no notable substitutes of soup. There are also limited options for gluten-free products. Based on the analysis summarized in the table above, the external environment for Shorewood Soups is supporting the business’ new foray into the CPG market. Nevertheless, the threats and opportunities available are critical for influencing the successful strategy that the company has in place (Forlani, Mullins Walker 2002). The analysis only considers the new business segment. Notably, there is a projected double increase in the refrigerated fresh soup market segment, which accounts for less than 3% of all retail soup sales. New entrants may be eyeing the market (Gulati Oldroyd 2005). In the consumer retail segment, the threshold for new entry continues to decrease. A 3% market share with projected 50% growth will appear lucrative.Advertising We will write a custom case study sample on Shorewood Soups Issues specifically for you for only $16.05 $11/page Learn More Another important factor for this indication is that it is a consumer trend, rather than a producer trend; the demand is increasing. Another significant demand trend has been on ready-to-serve broth, whose demand has doubled from 2004 to 2009 to make it constitute 12% of all retail soup sales. These two market segments are the most lucrative based on Shorewood Soups’ strategy, and that is why they form the biggest environmental variables for the company (Hansen, McDonald Mitchell 2013). The next section explains how these and associated factors influence the opportunities and threats to the company. Main marketing opportunities/threats A SWOT analysis framework will be useful in reviewing the marketing opportunities and threats facing Shorewood Soups, The SWOT analysis is a marketing theory that helps marketers to form a final objective of their project (Hauser, Tellis Griffin 2006). It highlights the strengths and weaknesses of a business, which also show its internal environment. It compares them to the opportunities and threats of the business, which make its external environment. The SWOT relies on the right questions being asked, and that is why it is often case specific. In this paper, the SWOT analysis is used to find out the external environment conditions for Shorewood Soups, concerning its intention to launch CPGs (Herbet-Maccaro Ottley 2012). Table 2: SWOT analysis for Shorewood Soup Strengths Good product awareness/ brand reputation (30%) Gluten-free branding A strong marketing team Weaknesses No internal structures for serving CPG market segment Untested marketing strategy proposals Opportunities Refrigerated fresh soup segment ready to serve broth Convenient packaging to adapt to trends in increased convenience + healthy options Gluten-free branding for CPG Threats Market entry and an increase in product segmentation by dominant players (increased rivalry) such as Campbell As the SWOT analysis has shown above, there are significant opportunities and threats affecting the prospects of Shorewood Soups. First, the company has to consider launching its new consumer packaged goods product in the two categories earlier highlighted as the most lucrative (Williams, Kannan Azarm 2011; Åžeref, Carrillo Yenipazarli 2015). They are growing segments of the market, driven by demand. Major segments of Shorewood Soups Discussion on types of research of the segments that would be needed to develop a marketing strategyAdvertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company has to consider the level of patience that the consumers have with a new product. This will affect their willingness to try out the new product and stay loyal throughout its testing process in the market. It must also research to find out whether the targeted consumers are replacement buyers, or they are first time buyers. Other factors to consider in this case include the effect on product reputation that the new product quality and pricing will have on the companys overall market and its specific market segments. The intention here is to achieve a comfortable level of certainty that allows the management to go ahead with the plan without risking jeopardizing its operations and any of the factors that are highlighted as areas for further research (Pedram Balachander 2015). Once the company goes ahead with its announcement of a new product for the consumer market, it will be signalling a change of strategy to consumers and its employees. The company may consider the int eraction of the product and its target groups of consumers. It might go ahead with preannouncement to confirm these expectations and have them influence the major product and distribution, as well as marketing decisions. Besides, it will seek to estimate the right packaging look and size for its most popular product in the segment. It implies that first, there must be a decision made concerning the number of different brands to launch, and whether those brands will have a specific name or tag that associates or disassociates them with the rest of the companys products (Su Rao 2010). Another issue worth looking at is the generational differences among consumers. Based on the preliminary strategy information presented in the case, the company will be targeting people who are in their late twenties and early thirties for its gluten-free consumer brand. Also, it might have to look at whether there are similarities and differences that are worth noting within the targeted years because they influence the effectiveness of a particular direct marketing strategy that it embraces. So far, the company is considering the use of consumer advertising, point-of-sale and merchandising materials, public relations and partnerships, website enhancements, demos, tastings and events, grassroots promotion, direct mail campaign, and social media. It must use the options according to their cost implication and their ability to achieve the expected sales outcomes (Yannopoulos, Auh Menguc 2012). While considering its financial position and projections as a factor for evaluating choices, the company needs to also research on the short-term or long-term nature of the respective marketing strategies (Van Tonder Mulder 2015). Lastly, the company needs research on resources that allow it to specialize and achieve competencies that ensure its products are superior to the companies across different consumer scales. Consumer tastes and preferences will need to be established alongside the information presented in reviewing the competency of the firm (Hansen, McDonald Mitchell 2013). SMART objectives of the organization The concept of SMART objectives uses the mnemonic acronym to imply that objectives need to be specific, measurable, assignable/actionable, realistic, and time-related. The objective of Shorewood Soups is to increase its revenue from $100 million to $200 million in five years from the year 2009 to the year 2014 (Ke, Shen Li 2013). In addition, the objective will be realized through strategies implemented by the marketing division of the company. The division has been allocated funds for the project, and it will report to the executive on its progress on the project. The achievement of the objectives will be measured by the attainment of revenue growth, which conforms to a projection on reaching the target when the specified period ends (Herpen, Nierop Sloot 2012). The objective has to be realistic for it to conform to the SMART criteria. In this case , the company has allocated funds and allowed the marketing division to bring new staff and resources to help (Jonas Roosen 2008). In addition, this division is the most spirited in the organization and its leadership will not change during the implementation phase of the project. Based on these facts, the projected increase in earnings is realistic. Besides, the product’s ingredients will affect the typical selling package for a consumer packaged goods segment for soups, as there is a substantial public health concern for gluten intolerance. Finally, the market share that Shorewood Soups takes out of the $5 billion allergen-free foods market value of 2008 can also measure the achievement of the goals. Explanation of proposed marketing mix strategy There are four factors worth breaking down in covering the marketing mix. They collectively form the marketing strategies. According to the 7Ps of marketing theory, which extends the 4Ps of marketing, a firm has to look at people, processes and physical evidence factors, in addition to product, place, price, and promotion (Liao, Chen Tseng 2009). The proposed product is a refrigerated fresh soup brand by Shorewood Soups. It will be distributed in supermarkets and other conventional stores that target shoppers seeking healthy alternatives to their food (Ke, Shen Li 2013). The product will be priced within the range of competing products that have a quality attribute, with the price difference being within the range of $1. The promotion strategy will be multifaceted. It will include five direct marketing options that will be influenced by the reception that the marketing team has with focus groups on its main consumer segments. These segments are the ones that have a substantial population of people seeking gluten-free substitutes as their food (Kulmala, Mesiranta Tuominen 2013). The people in charge of the new products will be the marketing team structured to influence operations at the company level and e fforts of marketing in the field. Kevin O’Leary will head the team that is in charge of the new marketing strategy. He will coordinate efforts with operations and other divisions of the company to ensure that all aspects of the strategy are well funded and supported. He will manage conflicts among staffs in the implementation team (Lingelbach, Patino Pitta 2012; Lowe Alpert 2010). The processes involved in marketing will include announcements, product design, and promotion of the product during launch and after launch, collaboration with retailers and setting up of competitive strategies for ensuring that the product is visible and dominant in the target consumer groups (Lowe Alpert 2010). The products vary in the quality and functionality in comparison to the existing market conditions. These features will be the physical conditions for the product, including its gluten-free ingredients. In addition, the promotional strategies used will include aspects of tasting and merc handising to ensure that consumers are interacting with the physical product (Van Den Bulte 2000; Ngobo 2011). Justification of proposed marketing mix strategy for Shorewood Soups in overcoming the identified problem According to the above marketing mix strategy, there are several elements that will be considered for it to succeed. The case study provides information showing the relevance of the proposed options when used as part of the marketing mix (Tatikonda Montoya-Weiss 2001). First, the most lucrative products are ready-to-serve broth and refrigerated fresh soup. In the first case, the biggest company in the market, Campbell, is serving the segment. It uses an established brand name based on its licensing agreement with Wolfgang Puck Worldwide Inc. (Herbet-Maccaro Ottley 2012). This leaves the best option as the fresh refrigerated soup, given that the other options considered in the case are including non-desirable ingredients and, therefore, are less healthy. They are also less lucrative concerning market growth, given the existing market rivalry in the industry (Tan Cadeaux 2012). The best strategy is one that includes a product that is in a rapidly growing market. That way, new entrants like Shorewood Soups can capture their share of the market without having to displace the incumbents. The pricing was arrived at from the consideration that consumers would be sensitive to price. They would welcome a healthy alternative, but only when it is within their grocery shopping allowances. In this regard, it would be able to compete from a price point of view, as well as a quality and functionality aspect. The place for sale conforms to the popular way of distributing consumer-packaged goods. The case study notes that there are consumers looking for convenient and healthy alternatives (Herbet-Maccaro Ottley 2012). Such consumers will shop at healthy food stores and food segments in supermarkets. The rival products are also sold at these places (Panigrahi, Ede, Calcich 2003). The options presented for promotion are also valid because the â€Å"gluten-free† brand is a growing niche product. It has loyal consumer groups that can serve as brand ambassadors and help the company to achieve its objective and still have lower promotion costs. Thus, targeting the groups in a direct manner in social media and testing exhibitions at supermarkets will be excellent strategies (Luo 2010; Olson et al. 2001). Evidence and theory to show the proposed strategy will work This paper used various theories of marketing to analyse the opportunities and threats of the business, as well as the elements of the marketing mix. According to the resource-based view theory of competitiveness, a firm can only compete in the long-term when it manages to sustain competitive capabilities that fulfil the value, rarity, inimitable, and non-substitutable elements. An understanding of the theory’s VRIN framework helps to analyse the proposed strategy critic ally. The proposed product is valuable and will, therefore, elicit demand from consumers. The marketing team behind the product is well experienced in doing things the hard way. The company culture is valuable to Shorewood Soups at the time of launching the new product (Herbet-Maccaro Ottley 2012). The rareness in the strategy proposed also helps it to contribute to the competitive capabilities of the firm. The proposal is to use new forms of marketing in combination with existing forms, such as giving out free samples. These resources are also available in the competition, but they cannot be ignored. Otherwise, the strategy would not work. In addition, there is the gluten-free brand that the company will be using. This branding will help to grow the brands personality of the Shorewood product (Swink Song 2007). Competing firms may opt to introduce new gluten-free products, but they will not have the same advantage as Shorewood Soups. The company makes its soup and has great contr ol over the quality (Su Rao 2010; Othman Rahman 2014). It can promise consumers the best quality that its competitors will not match easily. The actual product comes in a refrigerated form, which is an acceptable way of storing fresh produce (Schà ¶n 2010). The product feature will help the company to sustain its other operations strategies, such as making bulk deliveries to retailers as though they were its clients (Teimoury Fathi 2013). The new marketing mix will fit into the existing structure well to create a unique blend that is non-substitutable in the short run. Companies seeking to copy the strategy must first achieve the other attributes of competition enjoyed by Shorewood, which will take them several years (Reffelt, Schmitt Meye 2013; Åžeref, Carrillo Yenipazarli 2015). Discussion of implications envisaged for the implementation of the proposed strategy The companys marketing division will adopt a new structure when implementing the strategy. There will be a need for an independent team that has access to other departments and works according to the objectives of the project. The team will have less stringent rules to allow it to experiment with various options within the objectives and project deliverable parameters (Amini Li 2015). As the team interacts with the project features, it will gain more knowledge about the task and be able to make informed decisions. The decision-making elements and tradition of the firm will need to change to accommodate this new approach (Calantone, Drà ¶ge Vickery 2002). Overall, the company will be making new processes and using change implantation strategies for its internal operations, in addition to the marketing strategies that have been explored in this report (Reffelt, Schmitt Meye 2013). Reference List Amini, M Li, H 2015, The impact of dual-market on supply chain configuration for new products, International Journal of Production Research, vol 53, no. 18, pp. 5669-5684. Anselmsson, J Johansson, U 2007, Corporate social responsibility and the positioning of grocery brands; An exploratory study of retailer and manufacturer brands at point of purchase, International Journal of Retail Distribution Management, vol 35, no. 10, pp. 835-856. Calantone, R, Drà ¶ge, C Vickery, S 2002, Investigating the manufacturing–marketing interface in new product development: does context affect the strength of relationships?, Journal of Operations Management, vol 20, no. 3, pp. 273-287. 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Primary source analysis Essay Example | Topics and Well Written Essays - 750 words

Primary source analysis - Essay Example His spiritual level is supposed to be at par with Buddha. So, the issue is defined in clear terms in the sutra that enlightenment does not depend on initiation. Vimalakirti belonged to Licchavi, one of the ruling clans of ancient India, and he commanded high respect from all. The second chapter makes a reference to his illness. There is passing reference to his feigning illness but the fact is he probably has taken the illness of one of his devotees upon himself. People come to enquire about his welfare and Vimalakirti takes that opportunity to preach the finer aspects of dharma and many of them are blessed with enlightenment. In the ensuing chapters Lord Buddha advises his disciples and bodhisattvas to visit Vimalakirti as well. But they are disinclined to go and make pretexts, because in the past they had all been overwhelmed by Vimalakirtis loftier understanding of the ultimate spiritual truth. Vimalakriti owns extraordinary spiritual talent. Evan Manjusri, bodhisattva of wisdom, is no match for him. When he agrees to visit Vimalakriti, a galaxy of Buddha’s disciples, bodhisattvas, gods and goddesses decide to follow him to avail the opportunity to watch the two great spiritual giants conversing with each other. All of them know that it would be an astounding and illuminating experience. Soon the room where Vimalakirti is convalescing becomes the spiritual dispensation center. A large number of people keep on arriving to that place and proclaim that they have enjoyed the realm of bliss with his audience. In the discussion with visitors and Buddha’s disciples, Vimalakirti’s elucidation leads them to higher realms of spirituality, and their existing grasp of the issues are rectified. In the meantime, Buddha is delivering his spiritual sermons in the garden. Vimalakirti presents himself there along with his large number of